“Oh my goodness! Last five seconds! Stephen Curry hit a three-pointer! That’s really amazing!” Such a highly charged, electrifying atmosphere at an NBA game, if one day we can feel it without setting foot outside our home, will you try it?
As basketball fans, we definitely want to watch an NBA game in person, but not everyone can do so. However, if someone tells you that you have the chance to experience the passion live, are you eager to go for it?
If your answer is ‘yes’, then I really want to congratulate you. This is because NBA Digital and NextVR have entered into a partnership to offer fans with a VR version of an NBA game each week!
What is VR?
VR is a three-dimensional (3D) virtual world produced with computer simulation. It is immersive and users can observe things in the 3D space instantly and without restrictions. No stranger to young people, VR technology users can change the viewing direction any time. This new experience in a simulated environment can also be applied to a variety of learning and training.
Although many people are already talking about VR, not many consumers have used it and even fewer own a VR device. However, it can be said with certainty that it is absolutely possible for VR technology to subvert the consumption and marketing ecology in the next decade or so.
Product promotion in live streaming
People who frequently use social media may have noticed a trend that almost all social platforms such as Facebook, Instagram, Snapchat, and even news agencies have set up live streaming functions. From this perspective, live streaming seems an irreversible trend. The emergence of VR also offers an opportunity for combining online marketing and live streaming.
The biggest feature of live streaming on the internet is authenticity and sense of participation; VR’s emergence has greatly enhanced the advantages of live streaming. Users can experience the appeal of a product in the most intuitive and most authentic form. More importantly, this technology is trendy and stylish, which suits the tastes of youngsters.
Among the marketing campaigns during the last Mid-Autumn Festival, one Chinese company used VR to attract home buyers by letting them experience future properties as though they were in the completed and furnished properties. It is evident that VR will have a lot of room for development.
Product promotion in live streaming
People who frequently use social media may have noticed a trend that almost all social platforms such as Facebook, Instagram, Snapchat, and even news agencies have set up live streaming functions. From this perspective, live streaming seems an irreversible trend. The emergence of VR also offers an opportunity for combining online marketing and live streaming.
The biggest feature of live streaming on the internet is authenticity and sense of participation; VR’s emergence has greatly enhanced the advantages of live streaming. Users can experience the appeal of a product in the most intuitive and most authentic form. More importantly, this technology is trendy and stylish, which suits the tastes of youngsters.
Among the marketing campaigns during the last Mid-Autumn Festival, one Chinese company used VR to attract home buyers by letting them experience future properties as though they were in the completed and furnished properties. It is evident that VR will have a lot of room for development.
Speed is the key for marketing
The VR live-streaming market is expected to reach USD30 billion in revenue in 2020. According to a Goldman Sachs research report, in 2025 the VR market size is set to reach USD80 billion, or even USD182 billion under favorable conditions.
In the foreseeable future, many well-known sporting events will experiment with VR live-streaming. By extension, this technology may be applied to other areas such as online shopping and real estate projects. Hence, the future of VR remains promising.
With technology ever changing, online marketing has to move ahead with the times in order to stay relevant. VR will change the times. When scores of world famous manufacturers are also preparing to create lighter, better hardware for VR, are you and your company ready for a new era?
